On Strategic Plans

Strategic planning is the single-most important activity an association or individual can take on. It gives structure and direction for moving forward with purpose. Having a vision, mission, strategic action plan and method for regular evaluations helps maintain focus, regardless of what the plan represents …a company’s bottom line, a not-for-profit association’s mission, your job search or your next vacation.  Strategic plans do not need to be lengthy tomes in nature or style. Rather, they work best when they are simple, accessible and vision-focused. Some of my favorites have fit on one sheet of paper! — Bea Leopold